eCommerce
Personas 101: What Are They and Why Should I Care?
When you think of “personas” – what comes to mind?
Are personas profiles of hypothetical customers that marketing invented? Or, are personas developed from customer surveys asking what they want and don’t want from your website? Are they segments of your web visitors?
The 5 Habits of Highly Effective eCommerce Stores
So you have create your online store. Congrats! Learn how to create an effective eCommerce website that helps generate income.
Branding and Identity
The Value of the Designer Who Codes
There's a new breed of tech experts out there, and they're poised to take over design and engineering at the most innovative of start-ups.
22 Immutable Laws of Branding (By Al Reis)
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws…
Businesses find they can’t grow without branding
Not long ago, as Honest Tea was preparing to dramatically expand the distribution of its organic beverages from its natural foods base onto shelves in the general market, company officials determined it was time for a branding overhaul. (Washington Post)
Social Media
4 Simple Ways to Promote Your Site on Facebook
To me Facebook is the place that unites my relatives, friends and colleagues – people that might build a great community around my website. Here are some tools that can help you share you website with your Facebook buddies
Search Engine Optimization
10 Search Engine Optimization (SEO) Tips
All companies who do business on the internet have one goal: Be Number One on Google. Keywords and META Tags aren't enough anymore and the competition is high. Here are a few tips to help your website ranking higher.
Random Thoughts
The Eames Studio's Inspiring History And Unknown Dark Side
"Eames: The Architect and the Painter" highlights the dazzling creative legacy of the Eames Office and the idiosyncratic couple who founded it.