Apr

06

Weird And Wonderful, Yet Still Illegible

Branding and Identity

It has been said that “we read best what we read most”. This quote was used as a type specimen in Emigre magazine in the late 1980′s by Zuzana Licko.

Jan

05

The Value of the Designer Who Codes

Branding and Identity

There's a new breed of tech experts out there, and they're poised to take over design and engineering at the most innovative of start-ups.

Nov

29

22 Immutable Laws of Branding (By Al Reis)

Branding and Identity

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws…

Aug

03

Businesses find they can’t grow without branding

Branding and Identity

Not long ago, as Honest Tea was preparing to dramatically expand the distribution of its organic beverages from its natural foods base onto shelves in the general market, company officials determined it was time for a branding overhaul. (Washington Post)

Jul

31

Why have Brand Identity Guidelines?

Branding and Identity

The answer is simple: to build a stronger brand for your company. Your company is more than a logo, a business card and a website: your company is your identity