Blog Search

Designing a Powerful Business Press Release

If you really want to grab an editor's attention, these 8 tips will help ensure your news is really worthy. So you wrote what you thought was a great press release. But you haven't seen any results and are wondering why. Here's a question for you. Was you…
B2B Design Blog So you wrote what you thought was a great press release. But you haven't seen any results and are wondering why. Here's a question for you. Was your news truly… http://www.creativeorange.ca/business-blog/social-media/designing-powerful-business-press-release/

The Surprising Strategy One Man Used to Eliminate Procrastination

In 2009, Fred Stutzman was a graduate student at the University of North Carolina and he was trying to grind out some important work on his thesis. But there was a problem. His favorite coffee shop, which had previously been a quiet sanctuary where he …
B2B Design Blog In 2009, Fred Stutzman was a graduate student at the University of North Carolina and he was trying to grind out some important work on his thesis. But ther… http://www.creativeorange.ca/business-blog/random-thoughts/surprising-strategy-one-man-used-eliminate-procrastination/

Richard Branson on Why Leading Means Listening

It’s often easy to spot an inexperienced leader. If you see someone raising his voice at employees, stuttering nervously in front of a group or avoiding admitting when he’s wrong, that’s a person who is just starting out. Corentin, if you want to stand…
B2B Design Blog NEW YORK - MARCH 03: Sir Richard Branson (L) President of Virgin Atlantic (L) arrives in front of Chelsea Piers for a news conference March 3, 2008 in New York… http://www.creativeorange.ca/business-blog/random-thoughts/richard-branson-why-leading-means-listening/

5 Ways to Know You're Addicted to Email

I recently attended a small group meeting with a senior executive of a globally recognized company. In the hour long Q&A she demonstrated her amazing management competence over a 20-year career. The conversation became especially engaging as she answered,…
B2B Design Blog I recently attended a small group meeting with a senior executive of a globally recognized company. In the hour long Q&A she demonstrated her amazing manag… http://www.creativeorange.ca/business-blog/social-media/5-ways-know-youre-addicted-email/

50 Signs You Might Be an Entrepreneur

Entrepreneurs are a unique group of people. Not only do they think differently; they act differently. They draw on personality traits, habits and mind-sets to come up with ideas that straddle the line between insanity and genius. But just because you’re a…
Entrepreneurs are a unique group of people. Not only do they think differently; they act differently. They draw on personality traits, habits and mind-sets to come up with ideas t… http://www.creativeorange.ca/business-blog/business-networking/50-signs-you-might-be-entrepreneur/

Trouble in Paradise? How to Reignite Customers' Interest in Loyalty Programs.

From the moment a consumer says "I do" to a brand's loyalty program, a special bond between the two begins. Loyalty program membership creates a closer, more intimate brand connection. Consumers are opening their hearts, minds and wallets to their bran…
From the moment a consumer says "I do" to a brand's loyalty program, a special bond between the two begins. Loyalty program membership creates a closer, more intimate brand c… http://www.creativeorange.ca/business-blog/branding-identity/trouble-paradise-how-reignite-customers-interest-loyalty-programs/

Why Building a House is Similar to Marketing Your Business

Your house needs to be built on a solid foundation, right? Well, so does your online marketing, the foundation being your website. Your website should be the main hub of all your online marketing. Whether you are marketing online or offline, you must h…
I want to address a very common problem I see and it’s costing a lot of businesses money. I see this time and time again and it saddens me to see how many businesses are losing mo… http://www.creativeorange.ca/business-blog/branding-identity/why-building-house-similar-marketing-your-business/

INNOVATION IS ABOUT ARGUING, NOT BRAINSTORMING. HERE’S HOW TO ARGUE PRODUCTIVELY

But the idea behind brainstorming is right. To innovate, we need environments that support imaginative thinking, where we can go through many crazy, tangential, and even bad ideas to come up with good ones. We need to work both collaboratively and individ…
But the idea behind brainstorming is right. To innovate, we need environments that support imaginative thinking, where we can go through many crazy, tangential, and even bad ideas… http://www.creativeorange.ca/business-blog/random-thoughts/innovation-about-arguing-not-brainstorming-heres-how-argue-productively/

Know Your Purpose

Being a newbie in the San Francisco Bay Area is pretty overwhelming. Imagine being surrounded by the worlds finest, most talented, passionate and qualified designers, programmers and business developers. Often I notice me asking how I can find my place in…
Being a newbie in the San Francisco Bay Area is pretty overwhelming. Imagine being surrounded by the worlds finest, most talented, passionate and qualified designers, programmer… http://www.creativeorange.ca/business-blog/random-thoughts/know-your-purpose/

Designing For Digital Products

In digital culture, we are beginning to think of our output as products and of our clients as users. “Products” might be websites, apps or communities, and they might be created by startups, agencies or a couple of people at a hackathon. This shift mainly…
In digital culture, we are beginning to think of our output as products and of our clients as users. “Products” might be websites, apps or communities, and they might be created b… http://www.creativeorange.ca/business-blog/graphic-tutorials/designing-digital-products/

I'm not Shy, I'm an Introvert

People using the word “shy” is a sore spot for me. A four year old girl hiding behind her mother’s leg when a stranger approaches is shy. A 23 year old woman who doesn’t talk much is not. Once upon a time, I was absolutely that shy four year old hiding be…
People using the word “shy” is a sore spot for me. A four year old girl hiding behind her mother’s leg when a stranger approaches is shy. A 23 year old woman who doesn’t talk … http://www.creativeorange.ca/business-blog/random-thoughts/im-not-shy-im-introvert/

10 Quotes San Francisco Entrepreneurs Should Memorize

Life can be tough. As my mother used to wryly remind me, “No one gets out alive.” We all have plenty of less-than-perfect moments. Not even the most gifted, telegenic and charming people live every day in the sunshine. The same is true for entrepreneur…
Life can be tough. As my mother used to wryly remind me, “No one gets out alive.” We all have plenty of less-than-perfect moments. Not even the most gifted, telegenic and charming … http://www.creativeorange.ca/business-blog/branding-identity/10-quotes-all-entrepreneurs-should-memorize/

What Millennials Really Want Out of Work

A new generation has joined the workforce, and we can’t seem to figure out what they want. Some observers believe that Millennials display “a notable urgency to make social change” (Washington Post), and their “commitment to altruism signifies a fundament…
A new generation has joined the workforce, and we can’t seem to figure out what they want. Some observers believe that Millennials display “a notable urgenc… http://www.creativeorange.ca/business-blog/random-thoughts/what-millennials-really-want-out-work/

8 WAYS TO MAKE YOUR BUSINESS CARDS STAND OUT

As wired-in as most of us are, chances are you still return from a networking event or meeting with a stack of business cards in your pocket. In a world where LinkedIn has replaced the Rolodex, and we routinely pack far more powerful tools of connectivity…
As wired-in as most of us are, chances are you still return from a networking event or meeting with a stack of business cards in your pocket. In a world where LinkedIn h… http://www.creativeorange.ca/business-blog/branding-identity/8-ways-make-your-business-cards-stand-out/

The Secret to Your Success? Make Others Successful

We don’t have many rules at IDEO, but we do have some cultural values that we take seriously because we feel they make our teams more effective. We prototyped these values for a couple decades before we set them in print. One of them is to Make Others Suc…
    We don’t have many rules at IDEO, but we do have some cultural values that we take seriously because we feel they make our teams more effective.… http://www.creativeorange.ca/business-blog/random-thoughts/secret-your-success-make-others-successful/

HELICOPTER BRANDING: WHY IT’S BAD AND HOW TO AVOID IT

A famous piece of wisdom from child-rearing expert Dr. Benjamin Spock is making the rounds again: “Better to relax and make a few mistakes than to try too hard to be perfect … Children are driven from within themselves to grow, explore, experience, learn,…
A famous piece of wisdom from child-rearing expert Dr. Benjamin Spock is making the rounds again: “Better to relax and make a few mistakes than to try too hard to be perfect… http://www.creativeorange.ca/business-blog/branding-identity/helicopter-branding-why-its-bad-and-how-avoid-it/

WHERE ARE ALL THE WOMEN CREATIVE DIRECTORS?

Every once in a while at Fast Company, we come across a statistic so counterintuitive, we need to investigate further. Like this one: Despite the fact that women control 80% of consumer spending, only 3% of creative directors (and we're not talking about …
Every once in a while at Fast Company, we come across a statistic so counterintuitive, we need to investigate further. Like this one: Despite the fact that women control 80% … http://www.creativeorange.ca/business-blog/business-networking/where-are-all-women-creative-directors/

Retreat to the Woods. En Masse: Make sure your team gets rest. It's just good business.

Startup teams consistently work extended hours, stay glued to their email around the clock, and consider taking a vacation to be a betrayal of massive proportions. As CEOs, it falls on us to encourage our employees to make sure our teams get a little rest…
Leah Busque Founder and CEO, TaskRabbit, Inc Startup teams consistently work extended hours, stay glued to their email around the clock, and consider taking a vacation t… http://www.creativeorange.ca/business-blog/random-thoughts/retreat-woods-en-masse-make-sure-your-team-gets-rest-its-just-good-business/

FLUORESCENT LIGHTS STEAL YOUR WILL TO WORK AND DESIGN

Though you may have suspected it for years, new research indicates that your office's fluorescent lights do make you less productive. According to Fast Company, a new study on how your workspace affects your productivity found that the harsh artificial li…
Though you may have suspected it for years, new research indicates that your office's fluorescent lights do make you less productive. According to Fast Company, a new stud… http://www.creativeorange.ca/business-blog/random-thoughts/fluorescent-lights-steal-your-will-work-and-design/

— Mar 9, 2015

The Bubbly Marketing Expert [Thumbtack]

Fast forward, 4 years into a career working in the education industry helping to build e-learning courses, I wound up meeting my one-day-to-be-husband, Chris, who ran his own business since the age of 16. He helped me build a network which brought me more client, and I ended up quitting my day job in lieu of the rush to freelance.

— Feb 10, 2015

The Art of Color Theory: The Color Wheel [Infographic]

For Painters, Artists and Designers Color theory encompasses a multitude of definitions, concepts and design applications for pigment colors. Color theories create a consistent structure for color. By knowing the color wheel, you will have the foundations for any creative project you have on your To Do list!

— Oct 29, 2014

The Benefits of B2B Co-Marketing Campaigns

One of the least-used methods for obtaining rich, new B2B leads is also one of the most effective. Co-marketing combines the products and services you provide with those of complementary companies, attracting new clients and forging relationships that last. Maximizing your efforts will take a clear goal, a mutually beneficial marketing plan, and a...

— May 22, 2014

True Colors – Breakdown of Color Preferences by Gender

From the day that babies are brought home and cradled in their pink or blue blankets, implications have been made about gender and color. While there are no concrete rules about what colors are exclusively feminine or masculine, there have been studies conducted over the past seven decades that draw some generalizations. Let’s take a look at...

— Apr 28, 2014

7 Stupid Branding Mistakes Your Small Business is Making

When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh and Adidas’s three stripes likely come to mind. But as a small business, imagining the level of investment that’s gone into these iconic images can make the thought of undertaking your own branding initiative seem overwhelming. It’s...

— Mar 17, 2014

Trouble in Paradise? How to Reignite Customers' Interest in Loyalty Programs.

From the moment a consumer says "I do" to a brand's loyalty program, a special bond between the two begins. Loyalty program membership creates a closer, more intimate brand connection. Consumers are opening their hearts, minds and wallets to their brand of choice by sharing information about their shopping habits and personal financial data...

— Feb 10, 2014

Concrete5: San Francisco’s website alternative to Wordpress

Small/Medium sizes businesses in San Francisco and all across the world have dozens of options on how to build and sustain their websites. All website content management systems (CMS) offer terrific options from DIY to templates to hiring a professional graphic designer to custom design their website. While one might be led to believe that more...

— Jan 9, 2014

Business Cards basics for an Oakland Company

Many people overlook the value of having a professional business card that accurately reflects your brand image, yet this small piece of paper can be an important part of your collateral package. It's often the first item prospects receive from you, so it's your first opportunity to make a strong, positive impression on them. The preponderance...

— Dec 18, 2013

Inside the Box?

Oakland doesn't really like Creative People? In the United States we are raised to appreciate the accomplishments of inventors and thinkers—creative people whose ideas have transformed our world. We celebrate the famously imaginative, the greatest artists and innovators from Van Gogh to Steve Jobs. Viewing the world creatively is supposed to be...

— Nov 4, 2013

Why Building a House is Similar to Marketing Your Business

Your house needs to be built on a solid foundation, right? Well, so does your online marketing, the foundation being your website. Your website should be the main hub of all your online marketing. Whether you are marketing online or offline, you must have a solid foundation in place. If not, you could be wasting hundreds of thousands of dollars.

— Oct 21, 2013

Value of the Graphic Designer who Codes

"Well, it's a start, but basically it stinks," said Steve Jobs, telling early Apple engineer Chris Espinosa exactly how he felt about the company's first calculator application. Iteration after iteration, Jobs continued to be dissatisfied with the calculator. Espinosa continued to code, slowly inching his way to perfection. But nothing was...

— Sep 8, 2013

10 Quotes San Francisco Entrepreneurs Should Memorize

Life can be tough. As my mother used to wryly remind me, “No one gets out alive.” We all have plenty of less-than-perfect moments. Not even the most gifted, telegenic and charming people live every day in the sunshine. The same is true for entrepreneurs. Just as “bad things happen to good people,” every great entrepreneur regularly...

— Aug 2, 2013

Oakland Businesses Find They Can't Grow without Branding

Not long ago, as Honest Tea was preparing to dramatically expand the distribution of its organic beverages from its natural foods base onto shelves in the general market, company officials determined it was time for a branding overhaul. So last year the Bethesda-based company, which made news recently when it was fully purchased by Coca-Cola,...

— Jul 15, 2013

8 WAYS TO MAKE YOUR BUSINESS CARDS STAND OUT

As wired-in as most of us are, chances are you still return from a networking event or meeting with a stack of business cards in your pocket. In a world where LinkedIn has replaced the Rolodex, and we routinely pack far more powerful tools of connectivity, why does the paper card survive? Richard Moross--CEO of Moo.com, which sells stylish printed...

— Jul 15, 2013

WHY HAVE BRAND IDENTITY GUIDELINES?

Inside the brand guidelines are tools, templates and information to help all staff and vendors produce materials that are consistent, professional and immediately recognizable as your company brand. Putting a comprehensive set of standards in one place makes it easier for everyone to develop communications — in print, on the Web and in other...

— Jul 5, 2013

HELICOPTER BRANDING: WHY IT’S BAD AND HOW TO AVOID IT

A famous piece of wisdom from child-rearing expert Dr. Benjamin Spock is making the rounds again: “Better to relax and make a few mistakes than to try too hard to be perfect … Children are driven from within themselves to grow, explore, experience, learn, and build relationships with other people. A lot of good parenting lies in simply...

Address

Creative Orange Design - USA

  • Suite 519 - 1904 Franklin Street
  • Oakland, CA 94612
  • Located in the Heart of Lake Merritt
  • (By appointment only)

Quick Links

Creative Orange Design is a graphic design company serving San Francisco, Oakland, Berkeley, Calgary, Canada and around the world.