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The 7 Deadly Financial Sins of Small Businesses

This year's tax season has finally been put to bed. And many people -- both small-business owners and consumers -- are breathing a collective sigh of relief. However, there is a fundamental difference between business and personal finances when it comes t…
B2B Design Blog This year's tax season has finally been put to bed. And many people -- both small-business owners and consumers -- are breathing a collective sigh of relief. H… http://www.creativeorange.ca/business-blog/random-thoughts/7-deadly-financial-sins-small-businesses/

Complying With CAN-SPAM: A 10-Point Checklist for Marketers

What to do right now, what to keep an eye on. An e-mail marketer's checklist. At the start of this year, the CAN-SPAM Act went into effect. Some aspects of the law are well-defined; others, such as using "ADV" or another label in commercial mail subject …
B2B Design Blog What to do right now, what to keep an eye on. An e-mail marketer's checklist. At the start of this year, the CAN-SPAM Act went into effect. Some aspects of the… http://www.creativeorange.ca/business-blog/ecommerce/complying-can-spam-10-point-checklist-marketers/

Want to Get Money From Mark Cuban? Here's How.

He can be bold and brash, but Mark Cuban is one of those rare entrepreneurs-turned-investors who can steer a new startup toward success. He juggles an ever-growing portfolio of businesses that now tops 80 ventures and sits as a judge on TV’s Shark Tank, a…
B2B Design Blog Editor's Note: 'Trep Talk takes you inside the millionaire minds of the most intriguing entrepreneurs behind the big ideas. Join Entrepreneur for a more personal l… http://www.creativeorange.ca/business-blog/business-networking/want-get-money-mark-cuban-heres-how/

The Surprising Strategy One Man Used to Eliminate Procrastination

In 2009, Fred Stutzman was a graduate student at the University of North Carolina and he was trying to grind out some important work on his thesis. But there was a problem. His favorite coffee shop, which had previously been a quiet sanctuary where he …
B2B Design Blog In 2009, Fred Stutzman was a graduate student at the University of North Carolina and he was trying to grind out some important work on his thesis. But ther… http://www.creativeorange.ca/business-blog/random-thoughts/surprising-strategy-one-man-used-eliminate-procrastination/

Richard Branson on Why Leading Means Listening

It’s often easy to spot an inexperienced leader. If you see someone raising his voice at employees, stuttering nervously in front of a group or avoiding admitting when he’s wrong, that’s a person who is just starting out. Corentin, if you want to stand…
B2B Design Blog NEW YORK - MARCH 03: Sir Richard Branson (L) President of Virgin Atlantic (L) arrives in front of Chelsea Piers for a news conference March 3, 2008 in New York… http://www.creativeorange.ca/business-blog/random-thoughts/richard-branson-why-leading-means-listening/

6 Common Mistakes People Make When Starting a Business

Like every startup entrepreneur, Rodney Nelson needed a great website. Woolly Pocket, the company he was building with his brother, Miguel, aimed to sell its cleverly designed, eco-friendly wall planters online. But there were problems. "Our first site…
B2B Design Blog Like every startup entrepreneur, Rodney Nelson needed a great website. Woolly Pocket, the company he was building with his brother, Miguel, aimed to sell its cleve… http://www.creativeorange.ca/business-blog/random-thoughts/6-common-mistakes-people-make-when-starting-business/

5 Ways to Know You're Addicted to Email

I recently attended a small group meeting with a senior executive of a globally recognized company. In the hour long Q&A she demonstrated her amazing management competence over a 20-year career. The conversation became especially engaging as she answered,…
B2B Design Blog I recently attended a small group meeting with a senior executive of a globally recognized company. In the hour long Q&A she demonstrated her amazing manag… http://www.creativeorange.ca/business-blog/social-media/5-ways-know-youre-addicted-email/

50 Signs You Might Be an Entrepreneur

Entrepreneurs are a unique group of people. Not only do they think differently; they act differently. They draw on personality traits, habits and mind-sets to come up with ideas that straddle the line between insanity and genius. But just because you’re a…
Entrepreneurs are a unique group of people. Not only do they think differently; they act differently. They draw on personality traits, habits and mind-sets to come up with ideas t… http://www.creativeorange.ca/business-blog/business-networking/50-signs-you-might-be-entrepreneur/

Working Holiday VISAs for Canadians

Hey fellow Canucks… have you ever dreamed of working abroad? Perhaps you have gotten bored of the same scene you have always known in Red Deer, Winnipeg or Halifax and you are thinking about switching things up and living somewhere else for a while? Maybe…
B2B Design Blog Hey fellow Canucks… have you ever dreamed of working abroad? Perhaps you have gotten bored of the same scene you have always known in Red Deer, Winnipeg or Halifax… http://www.creativeorange.ca/business-blog/random-thoughts/working-holiday-visas-canadians/

The resume that makes for a top executive

If you were to create a mash-up profile of corporate America’s most senior executives, it would unsurprisingly look something like this: A white man in his 50s with an MBA who has switched jobs every four years. Still, a new study published this week i…
If you were to create a mash-up profile of corporate America’s most senior executives, it would unsurprisingly look something like this: A white man in his 50s with an MBA who… http://www.creativeorange.ca/business-blog/business-networking/resume-makes-top-executive/

Trouble in Paradise? How to Reignite Customers' Interest in Loyalty Programs.

From the moment a consumer says "I do" to a brand's loyalty program, a special bond between the two begins. Loyalty program membership creates a closer, more intimate brand connection. Consumers are opening their hearts, minds and wallets to their bran…
From the moment a consumer says "I do" to a brand's loyalty program, a special bond between the two begins. Loyalty program membership creates a closer, more intimate brand c… http://www.creativeorange.ca/business-blog/branding-identity/trouble-paradise-how-reignite-customers-interest-loyalty-programs/

B2B Marketing: When Social Media Isn’t Enough

When it comes to seeking advice relating to how to make your business successful, many will tell you that all you need is social media-- they say it like it’s obvious, with a sly wink and a click of their tongue. Or they say it like Mr. McGuire’s “Plastic…
When it comes to seeking advice relating to how to make your business successful, many will tell you that all you need is social media-- they say it like it’s obvious, with a sly w… http://www.creativeorange.ca/business-blog/search-engine-optimization/b2b-marketing-when-social-media-isnt-enough/

— Mar 9, 2015

The Bubbly Marketing Expert [Thumbtack]

Fast forward, 4 years into a career working in the education industry helping to build e-learning courses, I wound up meeting my one-day-to-be-husband, Chris, who ran his own business since the age of 16. He helped me build a network which brought me more client, and I ended up quitting my day job in lieu of the rush to freelance.

— Feb 10, 2015

The Art of Color Theory: The Color Wheel [Infographic]

For Painters, Artists and Designers Color theory encompasses a multitude of definitions, concepts and design applications for pigment colors. Color theories create a consistent structure for color. By knowing the color wheel, you will have the foundations for any creative project you have on your To Do list!

— Oct 29, 2014

The Benefits of B2B Co-Marketing Campaigns

One of the least-used methods for obtaining rich, new B2B leads is also one of the most effective. Co-marketing combines the products and services you provide with those of complementary companies, attracting new clients and forging relationships that last. Maximizing your efforts will take a clear goal, a mutually beneficial marketing plan, and a...

— May 22, 2014

True Colors – Breakdown of Color Preferences by Gender

From the day that babies are brought home and cradled in their pink or blue blankets, implications have been made about gender and color. While there are no concrete rules about what colors are exclusively feminine or masculine, there have been studies conducted over the past seven decades that draw some generalizations. Let’s take a look at...

— Apr 28, 2014

7 Stupid Branding Mistakes Your Small Business is Making

When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh and Adidas’s three stripes likely come to mind. But as a small business, imagining the level of investment that’s gone into these iconic images can make the thought of undertaking your own branding initiative seem overwhelming. It’s...

— Mar 17, 2014

Trouble in Paradise? How to Reignite Customers' Interest in Loyalty Programs.

From the moment a consumer says "I do" to a brand's loyalty program, a special bond between the two begins. Loyalty program membership creates a closer, more intimate brand connection. Consumers are opening their hearts, minds and wallets to their brand of choice by sharing information about their shopping habits and personal financial data...

— Feb 10, 2014

Concrete5: San Francisco’s website alternative to Wordpress

Small/Medium sizes businesses in San Francisco and all across the world have dozens of options on how to build and sustain their websites. All website content management systems (CMS) offer terrific options from DIY to templates to hiring a professional graphic designer to custom design their website. While one might be led to believe that more...

— Jan 9, 2014

Business Cards basics for an Oakland Company

Many people overlook the value of having a professional business card that accurately reflects your brand image, yet this small piece of paper can be an important part of your collateral package. It's often the first item prospects receive from you, so it's your first opportunity to make a strong, positive impression on them. The preponderance...

— Dec 18, 2013

Inside the Box?

Oakland doesn't really like Creative People? In the United States we are raised to appreciate the accomplishments of inventors and thinkers—creative people whose ideas have transformed our world. We celebrate the famously imaginative, the greatest artists and innovators from Van Gogh to Steve Jobs. Viewing the world creatively is supposed to be...

— Nov 4, 2013

Why Building a House is Similar to Marketing Your Business

Your house needs to be built on a solid foundation, right? Well, so does your online marketing, the foundation being your website. Your website should be the main hub of all your online marketing. Whether you are marketing online or offline, you must have a solid foundation in place. If not, you could be wasting hundreds of thousands of dollars.

— Oct 21, 2013

Value of the Graphic Designer who Codes

"Well, it's a start, but basically it stinks," said Steve Jobs, telling early Apple engineer Chris Espinosa exactly how he felt about the company's first calculator application. Iteration after iteration, Jobs continued to be dissatisfied with the calculator. Espinosa continued to code, slowly inching his way to perfection. But nothing was...

— Sep 8, 2013

10 Quotes San Francisco Entrepreneurs Should Memorize

Life can be tough. As my mother used to wryly remind me, “No one gets out alive.” We all have plenty of less-than-perfect moments. Not even the most gifted, telegenic and charming people live every day in the sunshine. The same is true for entrepreneurs. Just as “bad things happen to good people,” every great entrepreneur regularly...

— Aug 2, 2013

Oakland Businesses Find They Can't Grow without Branding

Not long ago, as Honest Tea was preparing to dramatically expand the distribution of its organic beverages from its natural foods base onto shelves in the general market, company officials determined it was time for a branding overhaul. So last year the Bethesda-based company, which made news recently when it was fully purchased by Coca-Cola,...

— Jul 15, 2013

8 WAYS TO MAKE YOUR BUSINESS CARDS STAND OUT

As wired-in as most of us are, chances are you still return from a networking event or meeting with a stack of business cards in your pocket. In a world where LinkedIn has replaced the Rolodex, and we routinely pack far more powerful tools of connectivity, why does the paper card survive? Richard Moross--CEO of Moo.com, which sells stylish printed...

— Jul 15, 2013

WHY HAVE BRAND IDENTITY GUIDELINES?

Inside the brand guidelines are tools, templates and information to help all staff and vendors produce materials that are consistent, professional and immediately recognizable as your company brand. Putting a comprehensive set of standards in one place makes it easier for everyone to develop communications — in print, on the Web and in other...

— Jul 5, 2013

HELICOPTER BRANDING: WHY IT’S BAD AND HOW TO AVOID IT

A famous piece of wisdom from child-rearing expert Dr. Benjamin Spock is making the rounds again: “Better to relax and make a few mistakes than to try too hard to be perfect … Children are driven from within themselves to grow, explore, experience, learn, and build relationships with other people. A lot of good parenting lies in simply...

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Creative Orange Design - USA

  • Suite 519 - 1904 Franklin Street
  • Oakland, CA 94612
  • Located in the Heart of Lake Merritt
  • (By appointment only)

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Creative Orange Design is a graphic design company serving San Francisco, Oakland, Berkeley, Calgary, Canada and around the world.