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Designing a Powerful Business Press Release

If you really want to grab an editor's attention, these 8 tips will help ensure your news is really worthy. So you wrote what you thought was a great press release. But you haven't seen any results and are wondering why. Here's a question for you. Was you…
B2B Design Blog So you wrote what you thought was a great press release. But you haven't seen any results and are wondering why. Here's a question for you. Was your news truly… http://www.creativeorange.ca/business-blog/social-media/designing-powerful-business-press-release/

5 Ways to Know You're Addicted to Email

I recently attended a small group meeting with a senior executive of a globally recognized company. In the hour long Q&A she demonstrated her amazing management competence over a 20-year career. The conversation became especially engaging as she answered,…
B2B Design Blog I recently attended a small group meeting with a senior executive of a globally recognized company. In the hour long Q&A she demonstrated her amazing manag… http://www.creativeorange.ca/business-blog/social-media/5-ways-know-youre-addicted-email/

7 Stupid Branding Mistakes Your Small Business is Making

When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh and Adidas’s three stripes likely come to mind. But as a small business, imagining the level of investment that’s gone into these iconic images can make th…
B2B Design Blog When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh and Adidas’s three stripes likely come to mind. But as a small … http://www.creativeorange.ca/business-blog/branding-identity/7-stupid-branding-mistakes-your-small-business-making/

Should you use Flash in your Website?

Flash might look pretty, but it does nothing for your SEO. According to the Search Engine Journal, Frames, Flash and AJAX all share a common problem – you can't link to a single page... Don't use Frames at all and use Flash and AJAX sparingly for best SEO…
Flash might look pretty, but it does nothing for your SEO especially when you reside in San Francisco. According to the Search Engine Journal, Frames, Flash and AJAX all share a c… http://www.creativeorange.ca/business-blog/search-engine-optimization/avoid-flash/

Value of the Graphic Designer who Codes

"Well, it's a start, but basically it stinks," said Steve Jobs, telling early Apple engineer Chris Espinosa exactly how he felt about the company's first calculator application. Iteration after iteration, Jobs continued to be dissatisfied with the calc…
"Well, it's a start, but basically it stinks," said Steve Jobs, telling early Apple engineer Chris Espinosa exactly how he felt about the company's first calculator application. … http://www.creativeorange.ca/business-blog/branding-identity/value-designer-who-codes/

Know Your Purpose

Being a newbie in the San Francisco Bay Area is pretty overwhelming. Imagine being surrounded by the worlds finest, most talented, passionate and qualified designers, programmers and business developers. Often I notice me asking how I can find my place in…
Being a newbie in the San Francisco Bay Area is pretty overwhelming. Imagine being surrounded by the worlds finest, most talented, passionate and qualified designers, programmer… http://www.creativeorange.ca/business-blog/random-thoughts/know-your-purpose/

10 Quotes San Francisco Entrepreneurs Should Memorize

Life can be tough. As my mother used to wryly remind me, “No one gets out alive.” We all have plenty of less-than-perfect moments. Not even the most gifted, telegenic and charming people live every day in the sunshine. The same is true for entrepreneur…
Life can be tough. As my mother used to wryly remind me, “No one gets out alive.” We all have plenty of less-than-perfect moments. Not even the most gifted, telegenic and charming … http://www.creativeorange.ca/business-blog/branding-identity/10-quotes-all-entrepreneurs-should-memorize/

BASICS OF PHOTOGRAPHY: TAKING BETTER PHOTOS BY UNDERSTANDING HOW YOUR DIGITAL CAMERA WORKS

The Parts Your camera is made up of many parts, but there are a few in particular that we want to look at as they are the most important. We'll go into much more detail in a bit, but here's a basic overview of the parts we're going to look at: The body …
The Parts Your camera is made up of many parts, but there are a few in particular that we want to look at as they are the most important. We'll go into much more detail in a bit,… http://www.creativeorange.ca/business-blog/graphic-tutorials/basics-photography-taking-better-photos-understanding-how-your-digital-camera-works/

8 WAYS TO MAKE YOUR BUSINESS CARDS STAND OUT

As wired-in as most of us are, chances are you still return from a networking event or meeting with a stack of business cards in your pocket. In a world where LinkedIn has replaced the Rolodex, and we routinely pack far more powerful tools of connectivity…
As wired-in as most of us are, chances are you still return from a networking event or meeting with a stack of business cards in your pocket. In a world where LinkedIn h… http://www.creativeorange.ca/business-blog/branding-identity/8-ways-make-your-business-cards-stand-out/

HELICOPTER BRANDING: WHY IT’S BAD AND HOW TO AVOID IT

A famous piece of wisdom from child-rearing expert Dr. Benjamin Spock is making the rounds again: “Better to relax and make a few mistakes than to try too hard to be perfect … Children are driven from within themselves to grow, explore, experience, learn,…
A famous piece of wisdom from child-rearing expert Dr. Benjamin Spock is making the rounds again: “Better to relax and make a few mistakes than to try too hard to be perfect… http://www.creativeorange.ca/business-blog/branding-identity/helicopter-branding-why-its-bad-and-how-avoid-it/

WHERE ARE ALL THE WOMEN CREATIVE DIRECTORS?

Every once in a while at Fast Company, we come across a statistic so counterintuitive, we need to investigate further. Like this one: Despite the fact that women control 80% of consumer spending, only 3% of creative directors (and we're not talking about …
Every once in a while at Fast Company, we come across a statistic so counterintuitive, we need to investigate further. Like this one: Despite the fact that women control 80% … http://www.creativeorange.ca/business-blog/business-networking/where-are-all-women-creative-directors/

FLUORESCENT LIGHTS STEAL YOUR WILL TO WORK AND DESIGN

Though you may have suspected it for years, new research indicates that your office's fluorescent lights do make you less productive. According to Fast Company, a new study on how your workspace affects your productivity found that the harsh artificial li…
Though you may have suspected it for years, new research indicates that your office's fluorescent lights do make you less productive. According to Fast Company, a new stud… http://www.creativeorange.ca/business-blog/random-thoughts/fluorescent-lights-steal-your-will-work-and-design/

— Mar 9, 2015

The Bubbly Marketing Expert [Thumbtack]

Fast forward, 4 years into a career working in the education industry helping to build e-learning courses, I wound up meeting my one-day-to-be-husband, Chris, who ran his own business since the age of 16. He helped me build a network which brought me more client, and I ended up quitting my day job in lieu of the rush to freelance.

— Feb 10, 2015

The Art of Color Theory: The Color Wheel [Infographic]

For Painters, Artists and Designers Color theory encompasses a multitude of definitions, concepts and design applications for pigment colors. Color theories create a consistent structure for color. By knowing the color wheel, you will have the foundations for any creative project you have on your To Do list!

— Oct 29, 2014

The Benefits of B2B Co-Marketing Campaigns

One of the least-used methods for obtaining rich, new B2B leads is also one of the most effective. Co-marketing combines the products and services you provide with those of complementary companies, attracting new clients and forging relationships that last. Maximizing your efforts will take a clear goal, a mutually beneficial marketing plan, and a...

— May 22, 2014

True Colors – Breakdown of Color Preferences by Gender

From the day that babies are brought home and cradled in their pink or blue blankets, implications have been made about gender and color. While there are no concrete rules about what colors are exclusively feminine or masculine, there have been studies conducted over the past seven decades that draw some generalizations. Let’s take a look at...

— Apr 28, 2014

7 Stupid Branding Mistakes Your Small Business is Making

When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh and Adidas’s three stripes likely come to mind. But as a small business, imagining the level of investment that’s gone into these iconic images can make the thought of undertaking your own branding initiative seem overwhelming. It’s...

— Mar 17, 2014

Trouble in Paradise? How to Reignite Customers' Interest in Loyalty Programs.

From the moment a consumer says "I do" to a brand's loyalty program, a special bond between the two begins. Loyalty program membership creates a closer, more intimate brand connection. Consumers are opening their hearts, minds and wallets to their brand of choice by sharing information about their shopping habits and personal financial data...

— Feb 10, 2014

Concrete5: San Francisco’s website alternative to Wordpress

Small/Medium sizes businesses in San Francisco and all across the world have dozens of options on how to build and sustain their websites. All website content management systems (CMS) offer terrific options from DIY to templates to hiring a professional graphic designer to custom design their website. While one might be led to believe that more...

— Jan 9, 2014

Business Cards basics for an Oakland Company

Many people overlook the value of having a professional business card that accurately reflects your brand image, yet this small piece of paper can be an important part of your collateral package. It's often the first item prospects receive from you, so it's your first opportunity to make a strong, positive impression on them. The preponderance...

— Dec 18, 2013

Inside the Box?

Oakland doesn't really like Creative People? In the United States we are raised to appreciate the accomplishments of inventors and thinkers—creative people whose ideas have transformed our world. We celebrate the famously imaginative, the greatest artists and innovators from Van Gogh to Steve Jobs. Viewing the world creatively is supposed to be...

— Nov 4, 2013

Why Building a House is Similar to Marketing Your Business

Your house needs to be built on a solid foundation, right? Well, so does your online marketing, the foundation being your website. Your website should be the main hub of all your online marketing. Whether you are marketing online or offline, you must have a solid foundation in place. If not, you could be wasting hundreds of thousands of dollars.

— Oct 21, 2013

Value of the Graphic Designer who Codes

"Well, it's a start, but basically it stinks," said Steve Jobs, telling early Apple engineer Chris Espinosa exactly how he felt about the company's first calculator application. Iteration after iteration, Jobs continued to be dissatisfied with the calculator. Espinosa continued to code, slowly inching his way to perfection. But nothing was...

— Sep 8, 2013

10 Quotes San Francisco Entrepreneurs Should Memorize

Life can be tough. As my mother used to wryly remind me, “No one gets out alive.” We all have plenty of less-than-perfect moments. Not even the most gifted, telegenic and charming people live every day in the sunshine. The same is true for entrepreneurs. Just as “bad things happen to good people,” every great entrepreneur regularly...

— Aug 2, 2013

Oakland Businesses Find They Can't Grow without Branding

Not long ago, as Honest Tea was preparing to dramatically expand the distribution of its organic beverages from its natural foods base onto shelves in the general market, company officials determined it was time for a branding overhaul. So last year the Bethesda-based company, which made news recently when it was fully purchased by Coca-Cola,...

— Jul 15, 2013

8 WAYS TO MAKE YOUR BUSINESS CARDS STAND OUT

As wired-in as most of us are, chances are you still return from a networking event or meeting with a stack of business cards in your pocket. In a world where LinkedIn has replaced the Rolodex, and we routinely pack far more powerful tools of connectivity, why does the paper card survive? Richard Moross--CEO of Moo.com, which sells stylish printed...

— Jul 15, 2013

WHY HAVE BRAND IDENTITY GUIDELINES?

Inside the brand guidelines are tools, templates and information to help all staff and vendors produce materials that are consistent, professional and immediately recognizable as your company brand. Putting a comprehensive set of standards in one place makes it easier for everyone to develop communications — in print, on the Web and in other...

— Jul 5, 2013

HELICOPTER BRANDING: WHY IT’S BAD AND HOW TO AVOID IT

A famous piece of wisdom from child-rearing expert Dr. Benjamin Spock is making the rounds again: “Better to relax and make a few mistakes than to try too hard to be perfect … Children are driven from within themselves to grow, explore, experience, learn, and build relationships with other people. A lot of good parenting lies in simply...

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Creative Orange Design - USA

  • Suite 519 - 1904 Franklin Street
  • Oakland, CA 94612
  • Located in the Heart of Lake Merritt
  • (By appointment only)

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Creative Orange Design is a graphic design company serving San Francisco, Oakland, Berkeley, Calgary, Canada and around the world.