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Graphic Design Mistakes You Should Not Make

Design outlining is an extremely essential field that involves utilizing writings and illustrations to interface with the groups of onlookers and is advancing each and every day. At one time site outlines were just intended to be give a visual viewpoint o…
B2B Design Blog Design outlining is an extremely essential field that involves utilizing writings and illustrations to interface with the groups of onlookers and is advancing each… http://www.creativeorange.ca/business-blog/graphic-tutorials/graphic-design-mistakes-you-should-not-make/

Graphic Design - How to love it, and let it go

Graphic design is art... but it is also advertising. It is not simply being creative, it is about knowing your clients and their industries in order to sell them the most effectively to their target audiences. In order for you to successfully advertise yo…
B2B Design Blog Graphic design is art... but it is also advertising. It is not simply being creative, it is about knowing your clients and their industries in order to sell th… http://www.creativeorange.ca/business-blog/graphic-tutorials/graphic-design-how-love-it-and-let-it-go/

10 Photoshop Tips and Tricks for Beginners

Photoshop is a heck of an amazing software that can really help your creativity express itself through a variety of useful tools. It’s also excellent if all you want to do is retouch a photo a bit before you post it on your site or anywhere else. If you a…
B2B Design Blog Photoshop is a heck of an amazing software that can really help your creativity express itself through a variety of useful tools. It’s also excellent if all you wa… http://www.creativeorange.ca/business-blog/graphic-tutorials/10-photoshop-tips-and-tricks-beginners/

The Surprising Strategy One Man Used to Eliminate Procrastination

In 2009, Fred Stutzman was a graduate student at the University of North Carolina and he was trying to grind out some important work on his thesis. But there was a problem. His favorite coffee shop, which had previously been a quiet sanctuary where he …
B2B Design Blog In 2009, Fred Stutzman was a graduate student at the University of North Carolina and he was trying to grind out some important work on his thesis. But ther… http://www.creativeorange.ca/business-blog/random-thoughts/surprising-strategy-one-man-used-eliminate-procrastination/

True Colors – Breakdown of Color Preferences by Gender

From the day that babies are brought home and cradled in their pink or blue blankets, implications have been made about gender and color. While there are no concrete rules about what colors are exclusively feminine or masculine, there have been studies co…
B2B Design Blog From the day that babies are brought home and cradled in their pink or blue blankets, implications have been made about gender and color. While there are no concre… http://www.creativeorange.ca/business-blog/branding-identity/true-colors-breakdown-color-preferences-gender/

6 Common Mistakes People Make When Starting a Business

Like every startup entrepreneur, Rodney Nelson needed a great website. Woolly Pocket, the company he was building with his brother, Miguel, aimed to sell its cleverly designed, eco-friendly wall planters online. But there were problems. "Our first site…
B2B Design Blog Like every startup entrepreneur, Rodney Nelson needed a great website. Woolly Pocket, the company he was building with his brother, Miguel, aimed to sell its cleve… http://www.creativeorange.ca/business-blog/random-thoughts/6-common-mistakes-people-make-when-starting-business/

Why Website Design Needs to Go Beyond Color

In general - but particularly in the design world - color is a powerful tool. It conveys moods and emotions, adds presence to designs, and builds brand identities. All too often, however, users who suffer from any color deficiencies struggle to navigat…
B2B Design Blog   A test for protanopia (red-green color blindness). The circles and character are randomly generated. In general - but particularly in the design world - c… http://www.creativeorange.ca/business-blog/graphic-tutorials/why-website-design-needs-go-beyond-color/

5 Ways to Know You're Addicted to Email

I recently attended a small group meeting with a senior executive of a globally recognized company. In the hour long Q&A she demonstrated her amazing management competence over a 20-year career. The conversation became especially engaging as she answered,…
B2B Design Blog I recently attended a small group meeting with a senior executive of a globally recognized company. In the hour long Q&A she demonstrated her amazing manag… http://www.creativeorange.ca/business-blog/social-media/5-ways-know-youre-addicted-email/

7 Stupid Branding Mistakes Your Small Business is Making

When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh and Adidas’s three stripes likely come to mind. But as a small business, imagining the level of investment that’s gone into these iconic images can make th…
B2B Design Blog When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh and Adidas’s three stripes likely come to mind. But as a small … http://www.creativeorange.ca/business-blog/branding-identity/7-stupid-branding-mistakes-your-small-business-making/

The resume that makes for a top executive

If you were to create a mash-up profile of corporate America’s most senior executives, it would unsurprisingly look something like this: A white man in his 50s with an MBA who has switched jobs every four years. Still, a new study published this week i…
If you were to create a mash-up profile of corporate America’s most senior executives, it would unsurprisingly look something like this: A white man in his 50s with an MBA who… http://www.creativeorange.ca/business-blog/business-networking/resume-makes-top-executive/

Leading Our Business as a Servant

We live in a world where the chase for power is increasing. Someone is always getting thrown under the bus so another person can get ahead. The “top of the food chain” philosophy that has infected our workforce and leadership has thrived on the accumulati…
We live in a world where the chase for power is increasing. Someone is always getting thrown under the bus so another person can get ahead. The “top of the food chain” philoso… http://www.creativeorange.ca/business-blog/business-networking/leading-our-business-servant/

An Introvert Designers Guide To Surviving (And Thriving) In The Workplace

If your open-concept office is driving you crazy, it could be because you're an introvert. Offices can can be particularly difficult environments to navigate for introverts, who gain energy and generally feel their most productive in quiet and solitude…
If your open-concept office is driving you crazy, it could be because you're an introvert. Offices can can be particularly difficult environments to navigate for introverts, … http://www.creativeorange.ca/business-blog/random-thoughts/introvert-designers-guide-surviving-and-thriving-workplace/

Concrete5: San Francisco’s website alternative to Wordpress

Small/Medium sizes businesses in San Francisco and all across the world have dozens of options on how to build and sustain their websites. All website content management systems (CMS) offer terrific options from DIY to templates to hiring a professional g…
Small-Medium sizes businesses in San Francisco and all across the world have dozens of options to build and sustain their websites. All website content management systems (CMS) … http://www.creativeorange.ca/business-blog/branding-identity/concrete5-san-franciscos-website-alternative-wordpress/

Captivate Your Listeners with these Speaking Tips

Does the thought of getting up in front of a room of people to speak make you want to run screaming for the hills? You're not alone. Science House prepared speaking tips for an upcoming client event and I thought an abridged version of the list might b…
Are your required to make presentations on behalf of your Oakland business? Does the thought of getting up in front of a room of people to speak make you want to run screaming … http://www.creativeorange.ca/business-blog/business-networking/captivate-your-listeners-these-speaking-tips/

Business Cards basics for an Oakland Company

Many people overlook the value of having a professional business card that accurately reflects your brand image, yet this small piece of paper can be an important part of your collateral package. It's often the first item prospects receive from you, so it…
Many people overlook the value of having a professional business card that accurately reflects your brand image, yet this small piece of paper can be an important part of your… http://www.creativeorange.ca/business-blog/branding-identity/business-cards-basics-oakland-company/

Top 5 Business Blogging Mistakes and How to Avoid Them

Business blogging can be exceptionally rewarding. When done correctly, a successful blog can bring attention to your business, can attract new customers, and can turn your current customer base into the type of fans that companies like Apple, Netflix, and…
Business blogging can be exceptionally rewarding. When done correctly, a successful blog can bring attention to your business, can attract new customers, and can turn your cur… http://www.creativeorange.ca/business-blog/search-engine-optimization/top-5-business-blogging-mistakes-and-how-avoid-them/

Using Website Images to Help Drive Traffic to Your Website

OK, so you have your company but you want to show up when people are searching out your business in Google, Bing or Yahoo! There are several layers to SEO (Search Engine Optimization) and one important key ingredient is using image descriptions to enhance…
OK, so you have your company but you want to show up when people are searching out your business in Google, Bing or Yahoo! There are several layers to SEO (Search Engine Opt… http://www.creativeorange.ca/business-blog/search-engine-optimization/using-website-images-help-drive-traffic-your-website/

INNOVATION IS ABOUT ARGUING, NOT BRAINSTORMING. HERE’S HOW TO ARGUE PRODUCTIVELY

But the idea behind brainstorming is right. To innovate, we need environments that support imaginative thinking, where we can go through many crazy, tangential, and even bad ideas to come up with good ones. We need to work both collaboratively and individ…
But the idea behind brainstorming is right. To innovate, we need environments that support imaginative thinking, where we can go through many crazy, tangential, and even bad ideas… http://www.creativeorange.ca/business-blog/random-thoughts/innovation-about-arguing-not-brainstorming-heres-how-argue-productively/

— May 22, 2014

True Colors – Breakdown of Color Preferences by Gender

From the day that babies are brought home and cradled in their pink or blue blankets, implications have been made about gender and color. While there are no concrete rules about what colors are exclusively feminine or masculine, there have been studies conducted over the past seven decades that draw some generalizations. Let’s take a look at...

— Apr 28, 2014

7 Stupid Branding Mistakes Your Small Business is Making

When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh and Adidas’s three stripes likely come to mind. But as a small business, imagining the level of investment that’s gone into these iconic images can make the thought of undertaking your own branding initiative seem overwhelming. It’s...

— Mar 17, 2014

Trouble in Paradise? How to Reignite Customers' Interest in Loyalty Programs.

From the moment a consumer says "I do" to a brand's loyalty program, a special bond between the two begins. Loyalty program membership creates a closer, more intimate brand connection. Consumers are opening their hearts, minds and wallets to their brand of choice by sharing information about their shopping habits and personal financial data...

— Feb 10, 2014

Concrete5: San Francisco’s website alternative to Wordpress

Small/Medium sizes businesses in San Francisco and all across the world have dozens of options on how to build and sustain their websites. All website content management systems (CMS) offer terrific options from DIY to templates to hiring a professional graphic designer to custom design their website. While one might be led to believe that more...

— Jan 9, 2014

Business Cards basics for an Oakland Company

Many people overlook the value of having a professional business card that accurately reflects your brand image, yet this small piece of paper can be an important part of your collateral package. It's often the first item prospects receive from you, so it's your first opportunity to make a strong, positive impression on them. The preponderance...

— Nov 4, 2013

Why Building a House is Similar to Marketing Your Business

Your house needs to be built on a solid foundation, right? Well, so does your online marketing, the foundation being your website. Your website should be the main hub of all your online marketing. Whether you are marketing online or offline, you must have a solid foundation in place. If not, you could be wasting hundreds of thousands of dollars.

— Oct 21, 2013

Value of the Graphic Designer who Codes

"Well, it's a start, but basically it stinks," said Steve Jobs, telling early Apple engineer Chris Espinosa exactly how he felt about the company's first calculator application. Iteration after iteration, Jobs continued to be dissatisfied with the calculator. Espinosa continued to code, slowly inching his way to perfection. But nothing was...

— Jul 15, 2013

8 WAYS TO MAKE YOUR BUSINESS CARDS STAND OUT

As wired-in as most of us are, chances are you still return from a networking event or meeting with a stack of business cards in your pocket. In a world where LinkedIn has replaced the Rolodex, and we routinely pack far more powerful tools of connectivity, why does the paper card survive? Richard Moross--CEO of Moo.com, which sells stylish printed...

— Jul 5, 2013

HELICOPTER BRANDING: WHY IT’S BAD AND HOW TO AVOID IT

A famous piece of wisdom from child-rearing expert Dr. Benjamin Spock is making the rounds again: “Better to relax and make a few mistakes than to try too hard to be perfect … Children are driven from within themselves to grow, explore, experience, learn, and build relationships with other people. A lot of good parenting lies in simply...

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Creative Orange Design - USA

  • Suite 519 - 1904 Franklin Street
  • Oakland, CA 94612
  • Located in the Heart of Lake Merritt
  • (By appointment only)

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Creative Orange Design is a graphic design company serving San Francisco, Oakland, Berkeley, Calgary, Canada and around the world.