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Stop the Madness: Quit Overusing the #Hashtag

Attention please… yes you, stop typing. Shift + “3” (#) is no longer in your repertoire of social media keystrokes. The world craze over the “hashtag” has become such an annoyance that Jimmy Fallon made it his mission to embarrass the hashtagger – once wi…
B2B Design Blog Attention please… yes you, stop typing. Shift + “3” (#) is no longer in your repertoire of social media keystrokes. The world craze over the “hashtag” has beco… http://www.creativeorange.ca/business-blog/social-media/stop-madness-quit-overusing-hashtag/

Context is Key

In 1996, Bill Gates famously said, "Content is king." To a large degree, he's still correct. In 2006, Shel Israel and Robert Scoble wrote Naked Conversations, which largely prefaced the era of social business that we now find ourselves in. While it was…
B2B Design Blog In 1996, Bill Gates famously said, "Content is king." To a large degree, he's still correct.   In 2006, Shel Israel and Robert Scoble wrote Naked Conversa… http://www.creativeorange.ca/business-blog/social-media/context-key/

SIMPLE WAYS TO PROMOTE YOUR BERKELEY BUSINESS ON FACEBOOK

1. Networked Blogs application allows to create a community around your blog. What you can do: Verify your authorship by asking your friends to confirm it (send maximum 20 confirmation requests in a bulk) Invite friends: you can invite all your friends…
1. Networked Blogs application allows to create a community around your blog. What you can do: Verify your authorship by asking your friends to confirm it (send maximum 20 … http://www.creativeorange.ca/business-blog/social-media/4-simple-ways-promote-your-site-facebook/

— May 22, 2014

True Colors – Breakdown of Color Preferences by Gender

From the day that babies are brought home and cradled in their pink or blue blankets, implications have been made about gender and color. While there are no concrete rules about what colors are exclusively feminine or masculine, there have been studies conducted over the past seven decades that draw some generalizations. Let’s take a look at...

— Apr 28, 2014

7 Stupid Branding Mistakes Your Small Business is Making

When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh and Adidas’s three stripes likely come to mind. But as a small business, imagining the level of investment that’s gone into these iconic images can make the thought of undertaking your own branding initiative seem overwhelming. It’s...

— Mar 17, 2014

Trouble in Paradise? How to Reignite Customers' Interest in Loyalty Programs.

From the moment a consumer says "I do" to a brand's loyalty program, a special bond between the two begins. Loyalty program membership creates a closer, more intimate brand connection. Consumers are opening their hearts, minds and wallets to their brand of choice by sharing information about their shopping habits and personal financial data...

— Feb 10, 2014

Concrete5: San Francisco’s website alternative to Wordpress

Small/Medium sizes businesses in San Francisco and all across the world have dozens of options on how to build and sustain their websites. All website content management systems (CMS) offer terrific options from DIY to templates to hiring a professional graphic designer to custom design their website. While one might be led to believe that more...

— Jan 9, 2014

Business Cards basics for an Oakland Company

Many people overlook the value of having a professional business card that accurately reflects your brand image, yet this small piece of paper can be an important part of your collateral package. It's often the first item prospects receive from you, so it's your first opportunity to make a strong, positive impression on them. The preponderance...

— Nov 4, 2013

Why Building a House is Similar to Marketing Your Business

Your house needs to be built on a solid foundation, right? Well, so does your online marketing, the foundation being your website. Your website should be the main hub of all your online marketing. Whether you are marketing online or offline, you must have a solid foundation in place. If not, you could be wasting hundreds of thousands of dollars.

— Oct 21, 2013

Value of the Graphic Designer who Codes

"Well, it's a start, but basically it stinks," said Steve Jobs, telling early Apple engineer Chris Espinosa exactly how he felt about the company's first calculator application. Iteration after iteration, Jobs continued to be dissatisfied with the calculator. Espinosa continued to code, slowly inching his way to perfection. But nothing was...

— Jul 15, 2013

8 WAYS TO MAKE YOUR BUSINESS CARDS STAND OUT

As wired-in as most of us are, chances are you still return from a networking event or meeting with a stack of business cards in your pocket. In a world where LinkedIn has replaced the Rolodex, and we routinely pack far more powerful tools of connectivity, why does the paper card survive? Richard Moross--CEO of Moo.com, which sells stylish printed...

— Jul 5, 2013

HELICOPTER BRANDING: WHY IT’S BAD AND HOW TO AVOID IT

A famous piece of wisdom from child-rearing expert Dr. Benjamin Spock is making the rounds again: “Better to relax and make a few mistakes than to try too hard to be perfect … Children are driven from within themselves to grow, explore, experience, learn, and build relationships with other people. A lot of good parenting lies in simply...

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Roz Stovle-Murphy

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Roz Stovle-Murphy

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Creative Orange Design - USA

  • Suite 519 - 1904 Franklin Street
  • Oakland, CA 94612
  • Located in the Heart of Lake Merritt
  • (By appointment only)

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Creative Orange Design is a graphic design company serving San Francisco, Oakland, Berkeley, Calgary, Canada and around the world.