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Richard Branson on Why Leading Means Listening

It’s often easy to spot an inexperienced leader. If you see someone raising his voice at employees, stuttering nervously in front of a group or avoiding admitting when he’s wrong, that’s a person who is just starting out. Corentin, if you want to stand…
B2B Design Blog NEW YORK - MARCH 03: Sir Richard Branson (L) President of Virgin Atlantic (L) arrives in front of Chelsea Piers for a news conference March 3, 2008 in New York… http://www.creativeorange.ca/business-blog/random-thoughts/richard-branson-why-leading-means-listening/

True Colors – Breakdown of Color Preferences by Gender

From the day that babies are brought home and cradled in their pink or blue blankets, implications have been made about gender and color. While there are no concrete rules about what colors are exclusively feminine or masculine, there have been studies co…
B2B Design Blog From the day that babies are brought home and cradled in their pink or blue blankets, implications have been made about gender and color. While there are no concre… http://www.creativeorange.ca/business-blog/branding-identity/true-colors-breakdown-color-preferences-gender/

Why Website Design Needs to Go Beyond Color

In general - but particularly in the design world - color is a powerful tool. It conveys moods and emotions, adds presence to designs, and builds brand identities. All too often, however, users who suffer from any color deficiencies struggle to navigat…
B2B Design Blog   A test for protanopia (red-green color blindness). The circles and character are randomly generated. In general - but particularly in the design world - c… http://www.creativeorange.ca/business-blog/graphic-tutorials/why-website-design-needs-go-beyond-color/

Trouble in Paradise? How to Reignite Customers' Interest in Loyalty Programs.

From the moment a consumer says "I do" to a brand's loyalty program, a special bond between the two begins. Loyalty program membership creates a closer, more intimate brand connection. Consumers are opening their hearts, minds and wallets to their bran…
From the moment a consumer says "I do" to a brand's loyalty program, a special bond between the two begins. Loyalty program membership creates a closer, more intimate brand c… http://www.creativeorange.ca/business-blog/branding-identity/trouble-paradise-how-reignite-customers-interest-loyalty-programs/

Leading Our Business as a Servant

We live in a world where the chase for power is increasing. Someone is always getting thrown under the bus so another person can get ahead. The “top of the food chain” philosophy that has infected our workforce and leadership has thrived on the accumulati…
We live in a world where the chase for power is increasing. Someone is always getting thrown under the bus so another person can get ahead. The “top of the food chain” philoso… http://www.creativeorange.ca/business-blog/business-networking/leading-our-business-servant/

Concrete5: San Francisco’s website alternative to Wordpress

Small/Medium sizes businesses in San Francisco and all across the world have dozens of options on how to build and sustain their websites. All website content management systems (CMS) offer terrific options from DIY to templates to hiring a professional g…
Small-Medium sizes businesses in San Francisco and all across the world have dozens of options to build and sustain their websites. All website content management systems (CMS) … http://www.creativeorange.ca/business-blog/branding-identity/concrete5-san-franciscos-website-alternative-wordpress/

Using Website Images to Help Drive Traffic to Your Website

OK, so you have your company but you want to show up when people are searching out your business in Google, Bing or Yahoo! There are several layers to SEO (Search Engine Optimization) and one important key ingredient is using image descriptions to enhance…
OK, so you have your company but you want to show up when people are searching out your business in Google, Bing or Yahoo! There are several layers to SEO (Search Engine Opt… http://www.creativeorange.ca/business-blog/search-engine-optimization/using-website-images-help-drive-traffic-your-website/

INNOVATION IS ABOUT ARGUING, NOT BRAINSTORMING. HERE’S HOW TO ARGUE PRODUCTIVELY

But the idea behind brainstorming is right. To innovate, we need environments that support imaginative thinking, where we can go through many crazy, tangential, and even bad ideas to come up with good ones. We need to work both collaboratively and individ…
But the idea behind brainstorming is right. To innovate, we need environments that support imaginative thinking, where we can go through many crazy, tangential, and even bad ideas… http://www.creativeorange.ca/business-blog/random-thoughts/innovation-about-arguing-not-brainstorming-heres-how-argue-productively/

— May 22, 2014

True Colors – Breakdown of Color Preferences by Gender

From the day that babies are brought home and cradled in their pink or blue blankets, implications have been made about gender and color. While there are no concrete rules about what colors are exclusively feminine or masculine, there have been studies conducted over the past seven decades that draw some generalizations. Let’s take a look at...

— Apr 28, 2014

7 Stupid Branding Mistakes Your Small Business is Making

When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh and Adidas’s three stripes likely come to mind. But as a small business, imagining the level of investment that’s gone into these iconic images can make the thought of undertaking your own branding initiative seem overwhelming. It’s...

— Mar 17, 2014

Trouble in Paradise? How to Reignite Customers' Interest in Loyalty Programs.

From the moment a consumer says "I do" to a brand's loyalty program, a special bond between the two begins. Loyalty program membership creates a closer, more intimate brand connection. Consumers are opening their hearts, minds and wallets to their brand of choice by sharing information about their shopping habits and personal financial data...

— Feb 10, 2014

Concrete5: San Francisco’s website alternative to Wordpress

Small/Medium sizes businesses in San Francisco and all across the world have dozens of options on how to build and sustain their websites. All website content management systems (CMS) offer terrific options from DIY to templates to hiring a professional graphic designer to custom design their website. While one might be led to believe that more...

— Jan 9, 2014

Business Cards basics for an Oakland Company

Many people overlook the value of having a professional business card that accurately reflects your brand image, yet this small piece of paper can be an important part of your collateral package. It's often the first item prospects receive from you, so it's your first opportunity to make a strong, positive impression on them. The preponderance...

— Nov 4, 2013

Why Building a House is Similar to Marketing Your Business

Your house needs to be built on a solid foundation, right? Well, so does your online marketing, the foundation being your website. Your website should be the main hub of all your online marketing. Whether you are marketing online or offline, you must have a solid foundation in place. If not, you could be wasting hundreds of thousands of dollars.

— Oct 21, 2013

Value of the Graphic Designer who Codes

"Well, it's a start, but basically it stinks," said Steve Jobs, telling early Apple engineer Chris Espinosa exactly how he felt about the company's first calculator application. Iteration after iteration, Jobs continued to be dissatisfied with the calculator. Espinosa continued to code, slowly inching his way to perfection. But nothing was...

— Jul 15, 2013

8 WAYS TO MAKE YOUR BUSINESS CARDS STAND OUT

As wired-in as most of us are, chances are you still return from a networking event or meeting with a stack of business cards in your pocket. In a world where LinkedIn has replaced the Rolodex, and we routinely pack far more powerful tools of connectivity, why does the paper card survive? Richard Moross--CEO of Moo.com, which sells stylish printed...

— Jul 5, 2013

HELICOPTER BRANDING: WHY IT’S BAD AND HOW TO AVOID IT

A famous piece of wisdom from child-rearing expert Dr. Benjamin Spock is making the rounds again: “Better to relax and make a few mistakes than to try too hard to be perfect … Children are driven from within themselves to grow, explore, experience, learn, and build relationships with other people. A lot of good parenting lies in simply...

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Creative Orange Design - USA

  • Suite 519 - 1904 Franklin Street
  • Oakland, CA 94612
  • Located in the Heart of Lake Merritt
  • (By appointment only)

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Creative Orange Design is a graphic design company serving San Francisco, Oakland, Berkeley, Calgary, Canada and around the world.