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Measuring a return on investment is important for every business. Investing also includes developing a branding and marketing strategy. Creative graphic design is an important step in creating a unique brand identity for your business. For a fruitful ROI on design, it is important to consider serious branding. As humans, we respond better to visual stimuli. A visually appealing, aesthetically designed logo leaves an everlasting impression on viewers, and can have beneficial implications for yo…
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One of the least-used methods for obtaining rich, new B2B leads is also one of the most effective. Co-marketing combines the products and services you provide with those of complementary companies, attracting new clients and forging relationships that last. Maximizing your efforts will take a clear goal, a mutually beneficial marketing plan, and a keen eye for finding the right partners. But once these campaigns are in effect, they go a long way toward expanding your business.
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Being an entrepreneur is a bit like having a baby: everyone suddenly wants to give you advice. There are innumerable resources for entrepreneurs to turn to for guidance when starting their companies, so the challenge becomes choosing the right bits of advice and weeding out the wrong ones. Here are four pieces of advice that, while common, can often lead you in the wrong direction: 1. “When it comes to the markets you target, investors need them to be very big.” Many entrepreneurs believe…
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Category: Graphic Tutorials

Design outlining is an extremely essential field that involves utilizing writings and illustrations to interface with the groups of onlookers and is advancing each and every day. At one time site outlines were just intended to be give a visual viewpoint of the site however now it is all the more about the site's ease of use and usefulness. The best sites today are the ones that insightfully use outlines that are focused around most recent innovation and have splendid configuration feel. Along th…
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Category: Social Media

Attention please… yes you, stop typing. Shift + “3” (#) is no longer in your repertoire of social media keystrokes. The world craze over the “hashtag” has become such an annoyance that Jimmy Fallon made it his mission to embarrass the hashtagger – once with the help of Justin Timberlake and a second time with Jonah Hill. #HatersGonnaHate The hashtag began in 2007 on Twitter and has since evolved onto almost every social media platform. This has caused nearly every tweet, post, instagram and v…
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Category: Graphic Tutorials

Graphic design is art... but it is also advertising. It is not simply being creative, it is about knowing your clients and their industries in order to sell them the most effectively to their target audiences. In order for you to successfully advertise your client’s product, business or services, you have to KNOW it and their customers as well as they do... more so. There are few careers where this is the case. You should also have a good grasp of history, culture, sociology, psychology, and tec…
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Category: Social Media

If you really want to grab an editor's attention, these 8 tips will help ensure your news is really worthy. So you wrote what you thought was a great press release. But you haven't seen any results and are wondering why. Here's a question for you. Was your news truly worthy of the media's attention? If you're not sure--and you plan to keep trying--here are eight ways to make sure your business news gets covered.
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Category: Graphic Tutorials

Photoshop is a heck of an amazing software that can really help your creativity express itself through a variety of useful tools. It’s also excellent if all you want to do is retouch a photo a bit before you post it on your site or anywhere else. If you are a Photoshop beginner, only recently exposed to the wonders of this advanced design machine, read on. We have gathered a few tips and tricks that could really make a difference as you move forward with your next few images.
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Category: Random Thoughts

This year's tax season has finally been put to bed. And many people -- both small-business owners and consumers -- are breathing a collective sigh of relief. However, there is a fundamental difference between business and personal finances when it comes to taxes. While the “average Joe” may not have to worry about taxes again until next year, “Joe the small-business owner” needs to start thinking about his next quarterly tax filing now. Yes, for the small business owner, the taxman cometh four t…
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Category: eCommerce

What to do right now, what to keep an eye on. An e-mail marketer's checklist. At the start of this year, the CAN-SPAM Act went into effect. Some aspects of the law are well-defined; others, such as using "ADV" or another label in commercial mail subject lines, are not yet fully outlined. Then, there are real grey areas, such as whether you must include your or the list owner's brand when sending a commercial message to a third-party list. Here's a quick reference version of a report I put toge…
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Context is Key

Jun 16, 2014
Category: Social Media

In 1996, Bill Gates famously said, "Content is king." To a large degree, he's still correct. In 2006, Shel Israel and Robert Scoble wrote Naked Conversations, which largely prefaced the era of social business that we now find ourselves in. While it was centered around blogs and the ability for companies to have dialog with customers (and presumably to listen to them and learn what they want), it paved the way for social media to play a larger part in business communications.
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He can be bold and brash, but Mark Cuban is one of those rare entrepreneurs-turned-investors who can steer a new startup toward success. He juggles an ever-growing portfolio of businesses that now tops 80 ventures and sits as a judge on TV’s Shark Tank, a reality show where aspiring entrepreneurs pitch experts for investment.
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Roz Stovle-Murphy

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Roz Stovle-Murphy

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Creative Orange Design - USA

  • Suite 519 - 1904 Franklin Street
  • Oakland, CA 94612
  • Located in the Heart of Lake Merritt
  • (By appointment only)

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Creative Orange Design is a graphic design company serving San Francisco, Oakland, Berkeley, Calgary, Canada and around the world.