B2B Design Blog

WHY HAVE BRAND IDENTITY GUIDELINES?

Jul 15, 2013

Your business brand is more than a logo, business card and website. 

But not all companies considering investing into a Branding Guide. Inside the brand guidelines are tools, templates and information to help all staff and vendors produce materials that are consistent, professional and immediately recognizable as your company brand. Putting a comprehensive set of standards in one place makes it easier for everyone to develop communications — in print, on the Web and in other electronic forms — that reflect and reinforce your brand within your company and with third parties.

Within these brand guidelines are specific verbal and visual strategies. The definitions and messages that follow provide a frame of reference for posters, brochures, posters, Web sites, magazines and other communications. The visual elements provide tools — colors, fonts, photo styles and layout templates — that you can apply. Together, these guidelines are intended to help you plan your communications and ensure your creative work in words and images strengthens your company brand.




Contact Us Today!

Add Pingback

Categories


Archive

Tags

Traveling AbroadRequest for Proposal (RFP)Oakland BusinessSearch Engine Optimization (SEO) ArchitectbraingstormingResume TipsColor WheelFreelance Graphic DesignHashtagMailchimp Email MarketingLocal San Francisco Business2013networkingB2B MarketingcodingSan Francisco Tech Start-upSan Francisco Graphic DesignerSan Francisco Website DesignWebsite ProposalsFacebookphotographyorange in marketingorange design pngBerkeley business cardsLogo Designsweb design orangepublic relationspublicationsCorporate Identityoakland small businessBusiness networking in OaklandBusiness Practicescolors by genderDeveloper ToolsSan Francisco JobsBusiness Marketingorange creativesonline marketingOakland Careerslogo design color theoryPhotoshop ToolsWeb Design TipsTBTBusiness CardsSocial Media MarketingSan francisco artistProduct Displaybusiness identitySan Francisco Start-upPoster DesignStart Upswork life balanceSales Sheet DesignPhotoshop Tips#hashtagweb designTwittergraphic design services calgaryPhoto TipsAccountingLeadership Skillscalgary graphic design firmBusiness Card Design & Printingoakland website designyoung creativegraphic design tipsDesigncorporate cultureOakland JobsDesign IndustryGoogle RankingDigital NomadOakland PhotographySocial Media TipsColour WheelAccounting ProfessionalCalgary BusinessBusiness BrandingConcrete5online consumersBerkeley graphic designerCalgary Marketing videoOakland Search Termsgraphic design in san franciscoweb design services calgaryColororange creativecalgary website design companiesMale demographicphotoshopCopywritingorange creative designEntrepreneurialismSan Francisco BusinessOakland web designersPHPbuilding businessseo tipsOakland SpeechesTraveling BusinessTeam BuildingUX/UI Interfaceyoung workersEmail marketingOakland seo tipsHealthcustomer serviceCalgary JobsTech Start-up InvestingLink backsSmall Business Financialsbusiness networking oaklandCamera TipsGraphic Designing CanadiansBlogging for Oakland BusinessesOakland SEOArt historyTradeshowConcrete5 Websitesholiday giftsWordpress Website Designgraphic designer business cardbloggingGraphic designer recruiterGender marketingGraphic Design ToolsBusinessgraphic designer oaklandClientsemailmillenialsSan Francisco WorkplaceCalgary Start-UpsTech Start-up Investorcreative design companyBalanced Lifestyleapp designbusiness networkingorange designServant Business OalandProductivityHTML CSSCalgary Social Media MarketingOakland Public Speakingoakland, caTechnologyWorking HabitsWhy is branding important?Online Storesmall business web design san franciscoStrategycreative design servicesNetworking BusinessColor BlindnessSan francisco design agencyAd DesignSan Francisco Public Speakingorange companiesbusiness networking san franciscowebsite design company calgaryseographic design companies calgaryMarketingInnovationBerkeley design agencyeCommerceLogo DesignInternational Businesswebsite contentSearch TermsSocial Mediagraphic designfemale demographicBerkeley BusinessColour TheoryChristmasServant LeadershipSan Francisco Graphic DesignersSmall Businesscreative ideasHayward Graphic artistOakland graphic designAdobe Photoshop CS6Customer ExperienceMailchimpSan Francisco LeadershipSan Leandro Graphic Designerbranding and identityColor Theoryweb traffic linkingonline promotionOakland Business DescriptionsCAN-SPAMCalgary Graphic DesignersYYC Start UPspress releaseProduct Brand DevelopmentBrandingcreative businessMarketing DesignPoint-of-Sale POS DesignWebsite Developmentbranding and indentity


Contact Us

Roz Stovle-Murphy

New Business

Roz Stovle-Murphy

Address

Creative Orange Design - USA

  • Suite 519 - 1904 Franklin Street
  • Oakland, CA 94612
  • Located in the Heart of Lake Merritt
  • (By appointment only)

Creative Orange Design - Canada

  • 2802 Glenmore Tr SE
  • Calgary, AB T2C 2E6
  • (By appointment only)

Quick Links

Creative Orange Design is a graphic design company serving San Francisco, Oakland, Berkeley, Calgary, Canada and around the world.