Measuring a return on investment is important for every business. Investing also includes developing a branding and marketing strategy. Creative graphic design is an important step in creating a unique brand identity for your business. For a fruitful ROI on design, it is important to consider serious branding.
As humans, we respond better to visual stimuli. A visually appealing, aesthetically designed logo leaves an everlasting impression on viewers, and can have beneficial implications for your business. By creating a unique memorable identity of your business you shape your customers perceptions about your brand, offering them opportunities to improve their lifestyle.
According to seasoned designer R. Murphy, a freelance graphic designer in Oakland, CA, many business executives consider investments on design to be an inefficient expenditure and do not foresee the real long-term benefits of investing in it. The costs of impactful branding, creative graphic design, logo development is viewed as a low-priority expenditure in terms of money, time and efforts. Company owners sometimes make the mistake of getting a family member to do the work for cheap or free and they miss out on the value and expertise of a seasoned graphic designer can bring in order to build a powerful brand identity. A casual attitude towards branding and design could have harmful repercussions.
Jeffery Motts, an Oakland logo designer says, Graphic Design is not a new concept in business; this form of promoting business has been in practice for years, making it a time-tested, and essential marketing strategy. Putting time and energy into your brand, with a creative and strategic logo designed to reflect your business’ personality not only helps your brand, it helps customers’ to connect and relate your brand to a product or service knowing that will add value to their everyday routine.
A well thought-out design strategy can have great benefits (including increased sales and larger profit margins). The corporate world has loads of practical examples to demonstrate how design not only helped businesses reap financial gains, but also protect its identity, and resurrected its image. For example, Hamdi ulukaya, CEO of Chobani, yogurt brand, realized an engaging design could help his bottom line. He spent almost half of his working capital, amounting to US $ 250,000 on package design and branding making Chobani a Top Greek Yogurt Brand in the US. All this, according to Hamdi, not only changed the look and feel of his product, but also bought about a sea change in the way people perceived his products, and related to it on a personal level.
While, this designing endeavor helped Mr. Hamdi capture 12.5% of the overall yogurt market share, making it the number one brand in just a decade of its entry into the market. It helped the company amass $ 4.3 billion in 2013, according to the Washington post, while Forbes estimates Hamdi’s personal wealth at $1.5 billion.
Design is both an art and science, and involves much more than just making your product look ‘pretty’. Experienced designers know the right questions to ask: How is your demographic? Are you targeting Men? Women? What emotion/feeling are you trying to sell to your customer? They leave no stone unturned by investigating color, texture and fonts that connect with your audience. Graphic designers understand the effect of different design possibilities on the market, and arrive at the best one for your business.
Design is an investment that will have a beneficial long and short-term effect on your business. You’ll benefit with an increase in the sales in the short-term, and a strong, loyal customer base that can last for generations. Look at brands like Cola, Pepsi, and Johnson & Johnson who have been in business for generations. They have a solid customer base past down within their own family. Designing with your company’s big picture builds quantifiable, financial profits, and non-quantifiable benefits like trust and loyalty.
Investing in design opens up opportunities not only in terms of time frame, but also in the way it impacts your customers’. It should not just be restricted to creating a pretty logo and selling some widgets, but connecting them to your brand emotionally. For example, a t-shirt with your nation’s name or logo symbolizes an emotional connection with your home and countrymen. With the right logo designer your brand too can produce a similar emotional connections with your target audience.
In short, human beings are naturally attracted to the visually appealing, emotionally moving, or heart-touching messages (‘the squishy stuff’, as I like to call it). We are easily attracted to everything that is beautiful, respectable, and intelligent.
A great design is worth every penny, but the question is what price you are willing to pay for your brand. Creative graphic designers only ask for reasonable charges for their investment of time and efforts. If you are still unsure about investing into your design, consider example of Nike’s “Swoosh” Design Campaign. Nike spent a meager $ 35 in 1975, to create this curvaceous tick-mark that still ticks. Nike’s net worth is now estimated to be $ 19.9 Billion.
If you invest in your business with a great graphic designer, you will begin to see your business prosper.
Creative Orange Design is a graphic design company serving San Francisco, Oakland, Berkeley, Calgary, Canada and around the world.