Inside the brand guidelines are tools, templates and information to help all staff and vendors produce materials that are consistent, professional and immediately recognizable as your company brand. Putting a comprehensive set of standards in one place makes it easier for everyone to develop communications — in print, on the Web and in other electronic forms — that reflect and reinforce your brand.
Within these brand guidelines are specific verbal and visual strategies. The definitions and messages that follow provide a frame of reference for posters, brochures, posters, Web sites, magazines and other communications. The visual elements provide tools — colors, fonts, photo styles and layout templates — that you can apply. Together, these guidelines are intended to help you plan your communications and ensure your creative work in words and images strengthens your company brand.