This ain't searing raw hide. Your brand is more than just the logo on your letterhead and business cards or your business name. It is your corporate identity. An effective brand tells the world who you are, what you do and how you do it, while at the same time establishing your relevance to and credibility with your prospective customers.
Your brand is also something more ethereal. It is how your business is perceived by its customers. If your brand has a high perceived value, you enjoy many advantages over your competition, especially when it comes to pricing. Why do you think people are prepared to pay stupid money for items of clothing with the initials "CK" on them? Perceived value. Perceived value as a result of very effective brand promotion resulting in very high brand awareness.
Now, I'm not saying we all need to rush out and start creating brands that are going to be recognized the world over. Most of us simply don't have the time or other resources necessary. What I am suggesting, however, is that it is possible for your brand to dominate your niche.
Creative Orange strives to work with your companies personal needs: in other words NO TEMPLATES. Your needs are different from everyone else's so why confine yourself to a small template? CO is more than just design, it's about Brand Development.
Learn more about branding on the B2B Blog
You know brands? Telus Purple, Shell Yellow, McDonald's Red, Starbucks Green. Between the Shell and the Golden Arches, we idenify with brands. Companies big and small can benefit from building their own brand. Contact CO to discover your brand!